What Investors Really Want


Due diligence is an essential part of the fundraising process, but many entrepreneurs aren’t sure what investors expect of them—or what they should expect from investors. Business Funding Show’s latest event, ‘Due Diligence 101: What Investors Really Want,’ gave attendees an opportunity to learn from and connect with six due diligence experts from a variety of backgrounds. Here are some of the big takeaways from their talks. Know that investors are evaluating your team, not just your idea, show that you’ve found people who can do what you can’t, maintain momentum to hold investors’ interest, be organised and prepared in your data room and other documentation, use intellectual property as a business tool, be honest, don’t blind investors with jargon, be approachable.

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